Franchise Opportunities

GOLFTEC Client Profile

Client Profile Demographics

• 90% male: Age 35-44 = 16.9%, 45-54 = 26.8%, 55+ = 45.1%

• 86% with household income over $75,000: 43% exceed $150,000
  
  

Playing Habits

• 88% have played six years or more, with 51.9% playing 25 or more rounds per year

• 53.6% play most of their rounds at private or upper tier municipal courses, with 84.3% spending over $250 per annum on greens fees 
  (24% spend over $1,500 per annum)

• 48% break 90 in an average round (versus 28% of U.S. golfers)
  
  

Improvement

• GolfTEC Clients report saving 5-6 shots per round.

• Golf focus is recreation/social along with self-improvement, employing GolfTEC to improve their consistency and lower their handicap

• 69% have taken six or more GolfTEC lessons (versus U.S. estimate of under two per year at all other competitive locations)

• Improvement priorities reflect the more sophisticated nature of avid players: irons/approach shot, short game, and driving.
  
  

Lifestyle

• Golf web usage high, with 50.2% booking tee times online, 37.2% booking lessons online, and 40.8% using the web for game tracking or handicap management

• Lifestyle purchases index 200+ for luxury brands across all categories of consumables and major purchases (food /beverage /alcohol to apparel, home furnishings, electronics, and automobiles)
  
  

Sources: GolfTEC 2007 Segmentation Analysis, GolfTEC 2010 Client Survey, Buxton 2005 Customer ID Analysis, Golf 20/20 NGF Analysis

Three Common Barriers to Player Performance

Misunderstanding effective swing technique — and its application from tee to green
Lack of objective feedback that leads to sustainable, positive change
Inability to take solid technique to the course, and maintain it under game conditions

Time-based and utilizing patented technology, GolfTEC's program and plan options are guided by Certified Personal Coaches. In addition, GolfTEC utilizes its proprietary database of over 150 tour pros in each lesson.

Through digital video, motion measurement and bio-feedback technology, GolFTEC's g-SWING feedback turns physical movement into fact-based feedback. Each client's swing is synched with Tour averages to spot game-changing opportunities during every lesson.

Five Most Frequent Reasons Clients Come to GolfTEC

• Frustration with trying to improve without coaching guidance

• Desire to identify specific barriers to improvement

• Lack of improvement with one-off, à la carte lessons

• Need to get beyond a plateau in skill and score

• Confusion around relative importance of swing mechanics or technique, equipment and physical conditioning (flexibility and strength)

The immediate connection between player motion and effective swing mechanics is made through a powerful green-yellow-red, on-monitor scoring system. Ready with practical and sequential insight, each GolfTEC Certified Personal Coach™ puts their passion to work with competence and confidence.

A personal WebLesson® is activated during each GolfTEC lesson, capturing lesson history, past swing videos and practice drills. This private website is accessible 24/7 in the personalized Player Performance Center

GolfTEC's Lesson Approach Valued by Clients

• Facilities are recognized by the PGA of America as certified indoor Improvement Centers

• Coaches are nearly all PGA or LPGA Professionals, and all have added to their credentials by becoming GolfTEC Certified Personal Coaches

• Technology that integrates motion measurement is patented, and a proprietary tour player database compares client swings to the most effective players in the world

• Comprehensive fact-based approach builds tee-to-green skills, centered on g-SWING patented teaching system

• Player Performance Center assist in goals set by clients in working with their Coaches, and include valuable practice, establishing of Handicap's and game tracking

• Partnerships with Golfsmith, SI Golf Group, American Express, EWGA and others create opportunities to receive additional benefits as a GolfTEC client

• "Wall of Fame" celebrates individual accomplishment, and the Ambassador Program rewards clients for referring their friends and playing partners

• National network allows improvement to continue even during business or personal travel or relocation.

Owner Benefits

Extensive support systems include a team of three GolfTEC staff assigned to each Owner: Operations Consultant (enterprise management), Teaching Quality Expert (instruction and training), and Market Development Specialist (in-house-market advertising and client development). Integrated proprietary business system called CaddyMaster streamlines all scheduling, reporting, point-of-sale and CRM (customer relationship management) functions > Ability to manage even hour-by-hour.

Five Reasons to Join the Ownership Network

• Connection with golf industry and vital instructional component that supports future growth

• Satisfaction from seeing players cut strokes and end playing frustration

• Control over daily involvement, pursuit of opportunity, and achievement of personal and professional goals

• Confidence that comes from operating within well-established operational boundaries

• Belief in the power of independent business to succeed and overcome obstacles

Brand Building

Only GolfTEC has all five factors needed for maximum improvement and lasting results. The factors are:

• Fact-Based Diagnosis

• Sequential Lessons

• Advanced Retention Tools

• Video-based Practice

• Precision-matched Clubs

Other instructions options may offer one or two of these services, but only GolfTEC can offer all five factors.

GolfTEC: A Golf Lesson with Proven Results

GolfTEC's approach to golf lessons not only makes sense—it works. Combined, more than 250,000 golfers have experienced a 95% success rate following GolfTEC's Proven Path. And each year, thousands of golfers make GolfTEC's Wall of Fame. The expanding Wall of Fame at each GolfTEC Improvement Center bears witness to personal bests, tournaments won, and on-course accomplishments. Most importantly our clients are simply able to do what they could not before taking a GolfTEC lesson – enjoy the game of golf!

Brand Recognition

As GolfTEC has grown over the years, it has established a strong presence in the minds of avid golfers. Through national advertising on Golf Channel and in publications like GOLF Magazine and our SEE, TRY, BUY partnership SIGG (Sports Illustrated Golf Group) combined with sustained local advertising, GolfTEC has achieved higher top-of-mind awareness.

Golf Pro Opportunity

Go With a Proven Approach to the Golf Instruction Business

• Business model pioneered in 1995 has been documented in nearly 187 locations across the United States, Canada, Japan and Korea. (Full disclosure including financial modeling)

• Integrated proprietary business system called CaddyMaster streamlines all scheduling, reporting, point-of-sale and CRM (customer relationship management) functions. (Ability to manage reports real time and minute by minute)

• GolfTEC University (GTU) and Franchise Training University (FTU) equip Coaches, Managers, City Managers and Owners by accelerating the start-up learning curve. Monitored teaching quality control and ongoing education addresses changing market conditions and ensures consistent lessons throughout our Improvement center locations. (IED, Instruction Education Department and our Operations Consultants deliver the support needed to run a successful center on a daily basis)

• Gain an advantage with GolfTEC's Personal Club Fitting process that is comprehensive, scientific and unbiased. GolfTEC created the Personal Club Fitting (PCF) to do one thing: provide an unparalleled club fitting experience that precisely matches a players clubs to their swing.

• Turnkey solution for investors lets you take advantage of your golf industry credentials - and their business acumen and financial resources: You've got the backing of the GolfTEC team in pursuing your dream business regardless of your current employment situation.
  
  

See Why Like-Minded Professionals Became GolfTEC Owners

These reasons capture the GolfTEC opportunity, the same ones that motivated other golf professionals to become Owners

• Opportunity to apply your passion and own a business in the industry you love

• Satisfaction from seeing players cut strokes and end playing frustration

• Control over daily involvement, pursuit of opportunity, achievement of personal and professional goals as well as a great work-life balance

• Confidence that comes from operating within well-established operational boundaries

• Belief in the power of independent business to succeed and overcome obstacles

In addition, a growing list of prestigious national awards, section awards and several tournament victories belong to the PGA and LPGA Professionals who have become GolfTEC Owners. Meet Owners who bring a passion for golf and a drive for business results.

Owners' Stories

Join the growing ranks for all the right reasons.

Nick Paez - Cleveland, OH

Multi-year PGA member who wanted to teach more, and multiply his passion through a team of like-minded instructors
Six GolfTEC Improvement Centers, Cleveland & Canton, OH

"There's no question U.S. golfers love the game, and want to play better. Here in Cleveland, we've helped hundreds - from novices to scratch players - push beyond the plateaus. That alone is rewarding, and being in charge turns a great teaching approach into a lifestyle business for me." I wish there were more hours in a day. But here, the hours are mine to invest in my business instead of working like crazy for someone else."

Jay Jilot - Reno, NV

Former software product manager who passed the PAT and enrolled as a Level I PGA Apprentice - and has becoming a PGA Member in his sights
Owns a GolfTEC Improvement Center, Reno, NV 

"The passion I had as a player pushed me to become part of the PGA, and then take the next step in making golf my business. Every day brings challenges, but I've got the energy and belief that clients seem to grab on to - and that means strong sales of GolfTEC's full range of services. If you love seeing the before-and-after in someone's swing, or watching them break 90 for the first time, take a serious look at GolfTEC. The business part is hard work, but so is laboring where there's no sense of accomplishment or building equity. I made my choice, and encourage you to look in the mirror to see where your golf career is headed."

Pursue your passion with GolfTEC, raise your hand if you're ready to get serious.

Franchise FAQ's

What franchise fees apply?

An initial payment between $17,500 and $35,000 applies, with continuing royalties of 5% of gross sales and 4% of merchandise sales. Other fees detailed in the Franchise Agreement include an annual software maintenance fee of $4,000 (after first anniversary), and 2% of gross sales additionally required for the National Ad Fund.

What kind of capital is needed to launch a GolfTEC Improvement Center?

Including the franchise fee, $138,150 to $461,825 is needed for signage, furnishings, inventory, and initial local advertising. Improvement Center size and locations are two of the variables connected with the C.B.S.A. being developed.

What specifically do I receive when investing in a GolfTEC franchise?

A full complement of well-documented systems and support comprise the franchise package available from your sales representative. It will answer critical questions that are important to serious franchise candidates:

• Site selection and store opening

• Training programs for Owners and Coaches

• Ongoing operations, instructional and market development assistance
  
  

What level of player benefits most from the GolfTEC approach?

With a comprehensive approach to tee-to-green improvement, all levels and playing goals – even tour players – are addressed by GolfTEC Certified Personal Coaches. By building full-swing skills and then tuning shot-specific variations, significant score reduction is within reach of most players.

How does the in-center, in-bay instructional approach benefit players?

Three components affect golf performance: Technique, Equipment, and Conditioning. The controlled environment of the Improvement Center makes it easier to isolate the causes of poor on-course performance – away from the pressure of public settings like driving ranges. Once identified, specific sustainable steps are taken to make progress, then monitor it as clients apply new-found ability on their favorite courses.

Do I have a protected territory?

Yes, and each territory is a well-defined region outlined in your development agreement. A GolfTEC territory typically is identified as a C.B.S.A. (Core Business Statistical Area).

Disclaimer

The materials on the website regarding the GOLFTEC franchise opportunity are for general information only and not intended to offer a franchise to anyone accessing this site. Offers and sales of a franchise are made only after the delivery of an effective federal disclosure document in compliance with applicable federal and state law.

Before offering franchises for sale in some states, our federal disclosure document may need to be registered and declared effective by the appropriate state regulatory authority. Our federal disclosure document has to be delivered to the offeree within the applicable time frame provided before the sale of a franchise. This franchise is offered only by delivery of a federal disclosure document.